80% of children would eat healthier food if they knew their heroes did too

80% of children would eat healthier food if they knew their heroes did too

Last month, with support from our partners FC Barcelona, the Barça Foundation and UNICEF, we surveyed over 13,500 children aged 6-10 across 18 countries. The results of our global survey revealed a gap in children’s knowledge and interest in healthy eating compared to their knowledge and interest in football.

The findings showed that children are significantly better informed about football than they are about healthy eating, and when it comes to making healthy food choices, they can be positively influenced.

When asked why they eat healthy food, over two-thirds of children across all 18 countries said they do so because they understand that it is good for them. A further 80% [1] of children said they would be more interested in eating healthy food if they knew their hero or role model took healthy eating seriously too.

Over 70%[2] of children could identify the number of players in a professional football team, but only one fifth[3] of children knew the recommended portions of fruit or vegetables that they should eat each day.

In the UK our key findings were:

  • 68% of kids in the UK were able to correctly identify that the official fruit and vegetable recommendation is five portions per day
  • More than a third of children would prefer to eat unhealthy food if given the choice, with over half of kids claiming it ‘tastes better’
  • But, 80% of kids in the UK claim they enjoy eating healthy food because they know it is good for them – overall we’re doing a fantastic job

At Beko we understand that children may need a helping hand from their heroes to further their knowledge around healthy eating.  Our ‘Eat Like A Pro’ campaign is rooted in inspiring children to eat like their heroes. By sharing FC Barcelona players’ favourite healthy recipes online, we hope that families worldwide will be inspired to recreate the meals at home.[4]

Take a look at our video starring FC Barcelona player and Eat Like A Pro global ambassador Gerard Piqué, who surprised a group of school children to quiz them on their knowledge of football and food, and inspire them by revealing his own healthy habits.

Although 7 in 10[5] children admitted they would rather learn a new football skill than learn about healthy eating, Beko is determined to enact positive change and encourage children to engage with FC Barcelona football heroes on this topic.

Go to www.beko.co.uk/eatlikeapro to discover how to make healthy eating fun with tips and tricks, plus the favourite recipes of FC Barcelona stars including Gerard Piqué, Lionel Messi and Luis Suarez.

[1] 80% of over 13,500 children asked

[2] 72% of over 13,500 children asked

[3] 21% of over 13,500 children asked

[4] www.beko.com/eatlikeapro

[5] 71% of over 13,500 children asked

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†Source Euromonitor International Limited; Consumer Appliances 2019 ed, as per major appliances definition, retail volume sales in units, 2018 data

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