Jermaine Jenas Kicks off Beko's Eat Like a Pro

Jermaine Jenas Kicks off Beko's Eat Like a Pro

Footballer Jermaine Jenas Kicks off Beko's Eat Like a Pro healthy eating initative in the UK

Ex-England & Premier League footballer and successful TV pundit Jermaine Jenas has been unveiled as the UK Ambassador for the new Eat Like A Pro by Beko campaign, designed to inspire families to eat a little bit more healthily.

Responding to the global need to reduce child obesity, the leading appliance brand intends to inspire families globally, by working with nutritionists from FC Barcelona to access the eating habits of the players through a new Eat Like A Pro by Beko website. There, parents, children and their families can access a range of fun activities, healthy eating tips and recipes enabling Beko to inspire, raise awareness and educate people about the importance of a healthy, balanced lifestyle.

Beko plc’s Marketing Director, Donald Shepherd said, “We’re delighted to be working with Jermaine to build awareness of our new Eat Like A Pro by Beko campaign in the UK. A quarter of 2-10-year olds and one third of 11-15-year olds in the UK are overweight or obese*. By producing appliances that incorporate innovative technologies to make healthy eating easier, as well as working to make more people aware of the global issue of childhood obesity through campaigns such as Eat Like A Pro by Beko, we believe that as a brand, we can make a difference.”

“Our new products have been specifically designed with healthy eating in mind. From a state of the art Vacuum Blender which retains more nutrients from food, to our Split&Cook ovens that let you cook 2 different dishes at different temperatures at the same time, making cooking fresh meals easy. We want to ensure we are doing what we can to make healthy eating easier for everyday families at every meal time. As a dad, we believe Jermaine is a great voice to support our campaign in the UK.”

Eat Like A Pro by Beko ambassador Jermaine Jenas adds: “As a former footballer, healthy eating has always been really important to my lifestyle and it continues to be. I don’t have the professionals behind me anymore, selecting what I eat, and running my training schedule. It’s now down to me.”

“As a dad of three daughters and the main cook in the house, I’m committed to ensuring that my girls are getting the goodness they need. And I know first-hand how challenging that can be. I’m pleased to be part of a campaign that not only tackles such a massive global issue but uses football to inspire the next generation.”

Eat Like A Pro by Beko recipes, tips and additional information are available at www.beko.co.uk/eatlikeapro

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†Source Euromonitor International Limited; Consumer Appliances 2020 ed, as per major appliances definition, retail volume sales in units, 2019 data