At Beko, we are committed to helping families live healthier, better lives through our appliances. That's why we've chosen Barnardo's as our charity partner. For more than 150 years, Barnardo's has been helping vulnerable families and children in the UK, creating safe and loving home environments. We share Barnardo's ambition and are proud to support them as a charity partner.
We’re donating fresh fruit and vegetables to Barnardo’s as part of our Veg Pledge Initiative.
As part of our 2021 and 2022 summer cooling campaigns, we ran a promotion that offered customers free fruit and vegetables with each purchase of a qualifying HarvestFresh™ fridge freezer, helping kick start or continue a healthy lifestyle.
For every promotional claim, we pledged a box of fruit and vegetables to a Barnardo’s. In 2021, we pledged over 4,000 boxes to Barnardo’s, making a positive impact to the daily lives of the families supported by Barnardo’s.
Our 2021 Veg Pledge Initiative received the Promotion of the Year award from the Institute of Promotional Marketing. The gold award is presented to unique, exciting, and innovative incentives that delivered beyond just a consumer benefit.
"I know the young people are so excited and grateful for these wonderful donations. A few have been moved to tears and I would like to take this opportunity to thank you and Beko for your generosity."Mansoora Shah
"Thank you to Beko for arranging the fruit and veg box. It really helped to take the pressure of cost off my weekly shop."
"Thank you Beko for our cooker, we can finally have home cooked food all together as a family- no more takeaways or sandwiches! This has been a huge benefit to our family."Matilda
"A massive thank you to Beko for the veg boxes, the boxes have really helped promote healthy eating to families who need it most."
As a company, we strongly believe we have a responsibility to give back and we are proud to work alongside Barnardo’s to help families across the country. Since partnering with the charity in 2013, we have donated over 800 home appliances to Barnardo’s beneficiaries across the UK, making a positive impact to the daily lives of young people and families.
In 2018 Team Beko ran the London Marathon to raise awareness and raise money for Barnardo’s
To celebrate our Partnership with Barnardo’s, our website, our head office even some of our appliances turned green to raise awareness.
To celebrate the launch of our 28 minute Quick Programme across our washing machines we donated £28,000 to Barnardo’s, £1,000 for every minute!
We recently donated over 400 small appliances to Barnardo’s supported families up and down the country
Some children face the toughest start in life, making them lose hope and trust in the world. This could be a child with poor mental health. A child who has experienced abuse. Or a young person leaving care. Barnardo’s has been supporting, protecting, and transforming the lives of the most vulnerable children and young people across the UK for over 150 years. And whatever it takes, they support them to recover and rebuild, as they grow into adulthood.
And that’s not all. Barnardo’s specialist workers support families through domestic abuse, mental health problems, prison sentences, asylum seeking and much more.