We’re thrilled to share that our fantastic ‘Veg Pledge’ Initiative returns this spring in support of Barnardo’s, the nation’s leading children’s charity. In 2021, we pledged over 4,000 boxes of fresh fruit and vegetables to Barnardo’s beneficiaries, making a huge difference to those in need of a helping hand.
The pledge follows the announcement of our biggest ever multi-channel HarvestFresh campaign and demonstrates our brand purpose, empowering consumers to live healthier lives. Using three-colour light technology, HarvestFresh™ mimics the sun’s natural 24-hour light cycle, preserving vitamins in fruit and vegetables for up to five days, compared to a standard crisper drawer.[1]
With each purchase of a qualifying HarvestFresh™ fridge freezer, customers will be offered up to £150 worth of FREE fresh fruit and vegetables, helping to kick start or continue their healthy lifestyle. When claiming this reward, families will be able to custom create their fruit and vegetable boxes from a choice of fresh, seasonal produce. For every customer claim received for the promotion, Beko will also donate a box of fruit and vegetables to a Barnardo’s service user.
Throughout the duration of the campaign, we will be utilising both our digital channels and Barnardo’s to drive awareness of the initiative, further building on our pledge of over 4,000 veg boxes last year.
Our 2021 Veg Pledge Initiative received a great deal of positive feedback, receiving the Promotion of the Year award from the Institute of Promotional Marketing. This top industry award recognised that the Veg Pledge initiative was a unique, exciting and innovative incentive that delivered beyond just a consumer benefit. We are thrilled to be relaunching the promotion this year, helping even more families across the UK.
- [1] Tested by Intertek. Based on Vitamin C and Vitamin A measurements in tomatoes, green peppers, carrots, spinach and celery directly exposed to the light technology compared with Day 0 conditions over a 5-day period.
