Beko's a Hit on Radio

PPI Radio Awards

Following on from a successful multi-media marketing campaign, the 'Wash Your Dirty Linen in Public' promotion on local station LMFM, has been shortlisted for a coveted PPI radio award.

The promotion which ran earlier this year is in line for an award in the on-air competition category.

Commenting on the campaign, head of marketing Shane Kelly said:  "We're delighted to be shortlisted.  The competition proved to be a hit with LMFM listeners, who are important to Beko also as a local employer."

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†Source Euromonitor International Limited; Consumer Appliances 2020 ed, as per major appliances definition, retail volume sales in units, 2019 data