From Monday 16th September 2013 we will be on TV for 6 weeks with a series of primetime national hero spots. A 40-second advert lets our customers do the talking, showcasing a wealth of 9/10 scores gathered by independent consumer review company, Reevoo. We are heroing our stylish American-style four-door fridge freezer, with multi-zone technology, to demonstrate our cutting edge innovation & technology within the product portfolio.
Trusted household favourite, actress Caroline Quentin, provides the voiceover introducing the ad stating: “Clever, well designed and efficient. They’re your words not ours. Based on impartial owner reviews”.
The TV campaign is part of a significant investment at this key time of year. The integrated campaign uses support from national press, digital and LED advertising during Premier League football matches.
Woman’s Way and Beko have teamed up for the fourth consecutive year to launch the awards, which showcases and celebrates the evolving role of Irish mothers and highlights their contribution across all facets of society.