Beko Debuts New Sustainability Campaign

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

Committed to reducing the embedded carbon footprint of our products, Beko have launched a new heavyweight digital sustainability campaign to drive awareness of our new RecycledNet® ovens and RecycledTub® washing machines and washer dryers.

Now available to buy, our RecycledTub® washing machines and washer dryers feature tubs made with recycled plastic bottles, accounting for up to 10% of the materials used. We also use recycled fishing nets and industrial thread waste in the door décor plastic, display cover, and inner display cover of our RecycledNet® ovens. By transforming waste into high performance materials, we are taking small steps to reduce the embedded carbon footprint of our products, whilst also minimising as well as the use of virgin plastic. Because a healthier planet, means a healthier future.

The launch has been supported with a new landing page that showcases Beko’s new products and story in an immersive underwater experience. To find out more, please visit beko.co.uk/sustainability.

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