Revealed: The lengths British parents go to, to get their children to support their football teams

Revealed: The lengths British parents go to, to get their children to support their football teams

With the help of former England footballer, Phil Neville, we revealed to the nation that almost half of all mums and dads go to great lengths to get their kids to support their football team.

Results from a Beko survey of over 2,000 adults in the UK found that a third of parents have dressed their child in their team’s kit from birth. One in seven takes their child to every home match, while one in ten say they’ve even made their child sit through every football season on DVD to make sure they support their parent’s favourite team.

Most surprising is that its dads and not mums that are more likely to make an extra special effort to ensure their children’s kit is clean and well presented! Style on the pitch counts, with two thirds of parents go to extra lengths to ensure their child’s kit is at its cleanest. 70% of dads commit to trying everything from soaking the clothes overnight to splashing out on the latest gadgets to ensure their child looks the part on the pitch. Quality appliances can make it really easy to keep kit looking sparkly clean, and Beko’s new 11kg large capacity washing machine even allows parents to wash a whole team’s worth of kit in just one load; saving time as well as effort.

Recent Articles

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

HarvestFresh™ - Inspired By Nature, Powered By Light

Crunchy carrots, juicy ripe tomatoes, succulent strawberries, and fresh green spinach can now be as nutritious and tasty up to five days after purchasing them, thanks to Beko’s new patent pending HarvestFresh cooling technology.

Read full story

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

Airing To More Than 40 Million People

Have you spotted us on TV or online this week? We’re back with our biggest ever Spring campaign and hoping to reach 40 million of you via television alone.

Read full story

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

Beko American-Style Fridge Freezer appears on Love Island

We are excited to share that two of our Beko American-style fridge freezers take centre stage in the first ever winter series of Love Island, the UK’s largest TV show.

Read full story

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

That’s right, we’re back on TV with a brand-new ad featuring FC Barcelona players!

Read full story


†Source Euromonitor International Limited; Consumer Appliances 2020 ed, as per major appliances definition, retail volume sales in units, 2019 data

email icon