Nan Knows Best! Beko launches electrical safety campaign with ESF

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

Nan Knows Best! Beko launches electrical safety campaign with ESF

To raise awareness of fire safety risks in the home, we’ve partnered with electrical safety awareness charity, Electrical Safety First (ESF), on the national launch of ‘Nan Knows Best’; a video campaign starring Doris, an irate, fictitious grandma from Manchester.

Tying into Electrical Fire Safety Week 2020 (23 – 29th November), the humorous video shares advice on how to prevent electrical fires in the home and urges people to register their appliances.

As people will be spending a lot more time at home this winter due to the restrictions, and electrical appliances in the home will be used at a much higher rate, it is important for those in the UK to have an understanding of the correct and safest ways to use their appliances. Government fire statistics show that just under half of accidental electrical fires are caused by misuse, predominantly of appliances, that is easily avoidable[1].

What’s more, only around a quarter of UK adults say that they always register their electrical appliances[2]. This means if a recall notice is issued, the manufacturer may not be able to trace the affected products.

The original ‘Nan Knows Best’ video was launched in 2018 to share advice to those living in Greater Manchester. The city was seeing the equivalent of more than two every day – over 860 fires every year – the highest rate in the UK per 100,000 people[3].

Following Doris’ top tips, people in the North West region became significantly more likely to register their electrical products, with 20% saying that they will always register products, compared to a national average of 12%[4].

Recent research has also revealed that there has been a significant improvement in awareness around product misuse in the North West region, with a study by ESF highlighting in January 2020 an 8% drop in the number of people who leave large appliances running unattended, compared to six months previously.

- For advice on electrical safety in the home, visit: https://www.electricalsafetyfirst.org.uk/guidance/

- For more information on Electrical Safety Week 2020: https://www.electricalsafetyfirst.org.uk/what-we-do/electrical-fire-safety-week/

- To register household appliances, visit: https://www.registermyappliance.org.uk/.

For more information, contact: [email protected].


[1] ESF research 2019

[2] ESF research 2020

[3] ESF research 2019

[4] ESF research 2019

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†Source Euromonitor International Limited; Consumer Appliances 2020 ed, as per major appliances definition, retail volume sales in units, 2019 data